Lean Marketing expands your Business

Our Activities include the initial Analysis of Organisations, followed by the Development and Implementation of Continuous Improvement Strategies.
Our objectives are to leave sustainable improvement, owned by our Client`s Teams, which deliver Real and Meaningful Benefits to the Bottom Line.
All of our Consultants have extensive practical experience and are experts in the optimisation of both Internal and Overall Value Streams. They are fully qualified in the application of Lean Production techniques, through many years of practical experience in both the Manufacturing and Service Sectors
We apply the lean philosophy to marketing processes. In lean marketing, that which does not create customer value (i.e., actions along the customer journey) is waste or MUDA, and should be ignored or eliminated. Marketing is responsible for learning and understanding the attributes customer`s want, and for delivering offers they can respond to in order to measure, analyze, and inform next steps. This makes it easier to identify what is valued (in content or sales approach) so it can be exploited to find, win, and keep more customers before competitors get wise. It also makes it easier for managers to "see" into the progress of the customer through the stages of their buying process.
We presented our model at International Congress of Contemporary Marketing Issues (ICCMI) and at International Conference on Business Excellence (ICBE)

The wastes in Lean The wastes in Marketing
Over-production Information, materials or functions that exceed what is actually needed.
Inventory No or incorrect demand forecasting. Excess unsold products or stockouts
Waiting Service provision or distribution times exceed what the customer requires. Response times longer than customer expectations
Over-Processing Complex procedures in delivering value to customers. Customers perceive much lower value than is actually supplied by the company.
Transports Logistics systems - from raw materials management, to production, distribution and sale - are poorly integrated and inefficient
Motion Products or services have low levels of usability and accessibility
Defects Defects in products or service provision that create high costs of non-quality
Skills S Under utilizing capabilities, delegating tasks with inadequate training
The model proposed by P & P Consulting & Services 2014

We use all lean tools to reduce or eliminate the wastes, like Makigami, 5S, SMED, Kanban, Spaghetti Chart, QFD, DFMA, ISHIKAWA, 5W, FMEA, VSM, Hoshin, etc.